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Le Blanc Spa Resort
No other experience comes close to the ultimate luxury and uncompromising service of Le Blanc Spa Resort in Cancun. This AAA Five Diamond and Conde Nast Traveler Readers' Choice award-winning resort needed a new advertising campaign that visually and verbally matched its position as a unique luxury experience beyond anything else imaginable.
Based on original creative concepts I developed, we proposed a design inspired by the facets of a diamond. The essence of the campaign is captured in the tagline "Pleasure in every sense," an alluring message that conveys Le Blanc's position as the ultimate destination for luxurious indulgence. Copy was then developed to address different markets based on a media plan, including luxury, romance, weddings, meetings, golf and other audiences.
Other Items Worked On (Not Pictured):
Brand Guidelines
Various Brochures
Advertorials
Anything you can imagine
Main Contributions:
Copywriting
Visual Concept & Design
Production Assistance
Visit Website:
http://www.leblancsparesort.com